Category Archives: Business

What To Do If Business Is Slow & Your Sales Are Taking a Hit

Times have been tough for businesses in Kenya these past two quarters and for many, sales have taken an unprecedented dip. We’re all about solutions at Pesapal and we’d like to share a few tips to help you stay afloat

Simple Goal Setting For Business

For a long time we have used the letters SMART to outline how businesses should go about setting goals and targets – Specific, Measurable, Attainable, Realistic and Time bound. How do you break this down further to make it easier

5 Benefits Of Content Marketing for Business

Content marketing is one of the most sort after marketing strategies in the 21st Century. Many businesses are now looking that way in order to increase their market share. Content marketing is focused on creating and distributing valuable, relevant and

How to Earn Credibility as an Online Business

Credibility is one of the key qualities that an online business should possess. It needs you to be intentional in order to achieve it and to create a safe environment for your shoppers. Online shopping is a great way to

2018 Hospitality Marketing Trends

The hospitality industry just keeps getting better each and every time. Like any other one needs to be very dynamic and easily adaptable to change. Marketing for the hospitality industry is rather different from other industries seeing as you are